Census Campaign billboards

Billboards with the original Census Campaign slogan “If you’re not religious for God’s sake say so” appear in London. The text reads:

The Census asks you a leading question: What is your religion?  The results from the last Census were used to justify: increasing the number of ‘faith’ schools, keeping unelected Bishops in the Lords, and spending tax-payers’ money on religious organisations.  If you’re not religious, for God’s sake says so.  In the 2011 Census tick ‘No Religion’.

Census billboard 4 small

A pedestrian thinks over the Census Campaign message

The London billboards were booked prior to a different media agency obtaining advice from the Committee of Advertising Practice which resulted in using an alternate slogan on buses and poster ads declined entirely by railway companies even with an alternate slogan.
Census billboard 3 small
The billboards are in areas with road traffic and pedestrian footfall

High res press images may be downloaded and used freely:

Goswell Rd Billboard and Pedestrian (<1MB)
Goswell Rd Billboard and Car (1.37MB)